Autoline After Hours 53 - The Word for Today is 'Brandsition'

Autoline After Hours 53 - The Word for Today is 'Brandsition'

0 0 9 anni fa
This week we welcome Nina Beckhardt, President of The Naming Group, a company that specializes in branding. She’ll be joining us to offer her expertise in how car names are created–what works and what is a total disaster? Of course we’ll also get into the news of the week including Chevy’s decision to dump Campbell-Ewald, its advertising agency since 1919. Plus, we’ll talk money: do recent earnings mean the industry has turned the corner? Is GM’s deception that it has paid off all government ... Maggiori informazioni

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